Las redes sociales se han convertido en el principal medio en México para que las empresas vendan y anuncien sus productos, según el Instituto Nacional de Estadística y Geografía (Inegi).
A través de plataformas como TikTok o Instagram diariamente circulan videos donde personas ponen a la venta artículos, pero también cuentan historias de cómo abandonaron sus empleos para dedicarse de tiempo completo a otra cosa, como un emprendimiento empresarial.
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Sin embargo, el magnate Arturo Elías Ayub consideró que no necesariamente toda la gente debe seguir este patrón, pues actualmente todavía se necesitan diversos empleos y oficios en muchas industrias.
“No necesariamente todo mundo tiene que emprender, porque si eso fuera no habría doctores, millones de oficios que son importantísimos. Créanme, son unos fregones en lo que hagan y no necesitan emprender”, dijo Elías Ayub durante el cierre del foro “México Siglo XXI”, organizado por Fundación Telmex Telcel.
“Que emprenda quien lo sienta, quien lo trae, quien de verdad quiera hacerlo y se apasiona, pero quien haga otra cosa y quiera ser senador o veterinario, limpiavidrios en el piso 37, pues qué haríamos sin toda esa gente”, agregó.
¿Las redes sociales sirven para emprender?
Para el youtuber Luisito Comunica, las redes sociales sí sirven para emprender, aunque aseguró que se debe cuidar que el producto final tenga calidad y pueda enganchar al consumidor.
Una de las ventajas que el creador de contenidos observa en las plataformas digitales es que las empresas ya no tienen que pagar altos costos en medios tradicionales, como televisión o radio pública, para una pauta publicitaria.
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“Ahora puedes hacer un anuncio creativo en redes, se hace viral y ya de a gratis tienes tu anuncio. Yo lo veo como información de contacto más directa, ahora todo es mediante clics; facilita de cierto modo el emprender pero al mismo tiempo genera más competencia”, sostuvo Luisito Comunica durante la última sesión de dicho evento.
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